HUG BUSINESS FINANCE
Hug Business Finance is a business finance consultancy that offers its service to startups, micro-entities, and small business owners who are ready to move on to the next stage of their growth cycle. This is a new company for my client and my brief was to develop a new logo for the business along with a brand colour palette and imagery style.
Service
Brand Development Project | Brand Identity & Asset Creation
Client
Business
Hug Business Finance
Business Finance Consultancy
THE LOGO
The client had an existing idea of the letters HUG intertwined, I took this idea and created a simple, modern and fresh interpretation of the intertwined concept which was more in keeping with the business brand values.
The letters of the logo flow into each other in a soft and round welcoming font design. The 'u' is happily supported by the 'h' and the 'g' either side. The idea is that U (you, your client) is at the heart of what you do.
The colours of the logo are fresh and vibrant which was another key theme from the brief.
BRAND ASSETS
In addition to the logo development, the brand colours and fonts were developed and all brand assets were supplied along with the Brand Assets Guidelines.