MCLEAN HR
McLean HR is an HR services business, offering clients a complete suite of flexible HR support across the employee lifespan. McLean HR wanted to refresh their brand, so we started with a collaborative review and exploration of their brand. This output a number of key messaging ideas and a brand model including a new Purpose, Vision, Mission and Values. I then developed how the brand translates visually and tonally in communications, creating a new brand identity including an evolved logo, colour palette, imagery/photography styles, fonts and tone of voice. Upon completion, I was asked to create a company brochure, branded stationery, and all Microsoft Office company templates.
Service
Brand Evolution | Brand Identity & Asset Creation | Brochure | Brand Presentation Template |
Microsoft Office Templates | Branded Stationery
Client
Business
McLean HR
HR Services
THE LOGO, COLOUR PALETTE & FONT
I was briefed to evolve the logo. The key outakes from the new personality was fresh, friendly, fun. So I developed a vibrant colour palette to reflect the new personality. A new primary colour of blue/turquoise, complemented by a secondary colour pallet that could be used in the communications. The bespoke typeface McLaz was already used in the logo so I brought it upfront in the rest of the communications and used it for key headlines.
IMAGE STYLE & COLOUR
I developed the image style which was natural, vibrant and optimistic. Incorporating the new colour palette and bringing the people, who are the heart of the company upfront into the communications. This formed the basis for the photography shoot that McLean HR undertook.
BROCHURE & BRANDED STATIONERY
I was brief to design the company brochure, the branded stationery and the Microsoft Office Templates. I used InDesign to create these.
