VAULT WEALTH MANAGEMENT
Vault Wealth Management is a wealth management firm that blends Swiss financial tradition with the dynamism of modern entrepreneurship. The business was undergoing a complete name change and required a full rebrand to reflect its new positioning. I worked closely with the founders to develop a comprehensive brand model, including vision, mission, values, and tone of voice, alongside a refined visual identity. The project included a brand survey, development of the brand strategy and messaging, creation of a new identity system, website design, corporate templates, and a corporate brochure, ensuring a consistent and elevated presence across all touchpoints
Service
Brand Development | Brand Identity & Assets | Website | Corporate templates | Corporate brochure | Copy Writing
Client
Vault Wealth Management
Business
Wealth Management Firm
LOGO
The logo concept draws inspiration from both Swiss mountain landscapes and the precision of vault mechanisms.Subtle gradients and clean, angular forms evoke glacier tones and mountain peaks, while the structured geometry hints at security, strength, and trust. The result is a mark that feels both modern and grounded in heritage. The colour palette of cool blues and soft greys, supports a tone that is professional, understated, and timeless.
IMAGERY, COLOUR & TYPOGRAPHY
The visual language is deliberately restrained and refined. A palette of cool blues and greys reinforces clarity, trust, and sophistication. Typography is clean and sans-serif, contributing to a contemporary, professional feel across all applications. For imagery, I developed a curated direction that focuses on abstract, architectural, and natural references that align with the brand’s values precision, stability, and quiet confidence. This approach ensures a timeless and premium aesthetic across the website and marketing materials.
WEBSITE
The website was designed to reflect the brand’s clarity and confidence.
I developed the wireframes and visual design, incorporating subtle animations and a carefully curated imagery style. The user experience is clean and intuitive, supported by clear, concise copy aligned with the new tone of voice.
CORORATE BROCHURE, TEMPLATES & COPY DEVELOPMENT
A suite of corporate materials was created to ensure consistency across client communications.
This included a polished corporate brochure alongside branded PowerPoint and Word templates. Each element follows the same visual and verbal principles, reinforcing the brand’s professional and cohesive identity across every touchpoint.
As part of the broader brand development, I also defined key messaging and developed copy for both the website and the brochure—ensuring a clear, consistent tone of voice that reflects the brand’s positioning and values.
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