THE PHOENIX BARREL COMPANY
The Phoenix Barrel Company is a specialist British rifle barrel manufacturer. My client wanted to go through a rebrand, so I held a brand session which gave me the basis for the creative brief. From here I developed the new brand identity which included the logo, colour palette and fonts. After this I was briefed to design their exhibition materials, sponsorship advert and design their new website.
Service
Brand Development Project | Brand Identity & Asset Creation | Adverts | Website | Exhibition materials
Client
Business
Specialist Rifle Barrel Manufacturer
The Phoenix Barrel Company
THE LOGO
During the brand session with my client some of the key take outs were that the logo needed to evoke the feeling of something British, premium and strong, along with the prerequisite of a phoenix image as part of the identity. So I developed the concept of the Union Jack within the phoenix 'container'; once this was agreed, I went on to adapt and draw the final phoenix shape and select a suitable font and keylines to complete the final logo along with the brand colour palette and font.
THE WEBSITE
My brief was to create a simple but premium website where visitors can find out more and enquire about ordering their bespoke barrels. I started by developing the site map and user journey. Here I suggested additional sections and headlines/copy to help with navigation of the site. I then designed the website and page layouts in the new brand colours, fonts and imagery. There is a strong sense of simple, premium and British which is key to the brand.
ADVERT & EXHIBITION MATERIALS
The client briefed me to create a sponsorship ad and exhibition stand design. I chose one of their barrel images which I treated and zoomed in on for impact. This image has now become the hero image for the brand.